Monday 7 June 2010

Competitative Markets, A Fault In Design?

This idea is not mine and although i haven't read any literature about it, no doubt someone has been able to illustrate this faaaaar clearer than me:


In any competitive preference catching system (of units, e.g. votes/money), occupation of the centre of preference is, tactically, the best decision. In real life, this is an abysmal flaw.

This was a Facebook post.

The idea is that where the collection of units is needed, the collector will sit in the most effective area for that collection.

Take, for example, an idea from a book called something like: dumbing down. The book argues that media (as it is within a market) occupies the centre (in terms of what it shows and the complexity of what it shows) because this is where the market share is.

You don’t buy a paper if it appears to complicated, you don’t buy a paper if it is mind numbingly simple.

Now, the effect of this is… an average of STUPIDITY!

Why?

People are reading magazines, newspapers and watching news, films and television... that have been designed to occupy the centre and collect the most money.

In a competitive market challenging the way a reader thinks and challenging their ability to read is monetary suicide. There is a market for it, but it is NO where near as big.

An example in politics shouldn't be difficult. After all, in the UK and the US, the main political parties occupy the centre: Mediocre language complexity and hazy policy commitments (unless useful), avoidance of divisive issues (also, unless useful).

Look at the debates, after all, there wasn’t an in depth discussion using complicated language… it was politicking.

The centre is more or less, the status quo. It is the area the majority occupy.

The status quo is an IQ near 100.

A preference of hedonism (pleasure/entertainment).

And finally an implicit acceptance of capitalism.


The effect of this, i think, to some extent, is a dumbing down (or, simplification) of language and media. A slimming of choices where a group has monopolised the centre. A homogenization of culture. And a replication of the status quo, e.g. capitalism and IQ averages. Overall, a replication and simplification of ideas.

Not really a good thing.

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